Websites / United Kingdom

Serenity Living Care Homes

A warm, trustworthy website for a group of UK care homes: a page for every home with CQC status, reviews and enquiry forms, plus recruitment, video, SEO and security.

Services: Websites
Client location: United Kingdom
Website: serenityliving.co.uk ↗

The brief

Suffolk Serenity Living runs a growing family of residential care homes across Suffolk, Norfolk, Cambridgeshire and East Sussex. Families choosing a care home are making one of the most emotional decisions of their lives, so the website had to feel warm and trustworthy, answer their questions honestly, and make it easy to arrange a visit. It also had to help the company recruit carers as it grows.

What we built

A WordPress website built with Elementor Pro on a customised theme, with graphics made in Photoshop, an edited video, and SEO and security optimisation.

A homepage that builds trust first

A calm teal and navy palette, real photos of the homes and an edited video set the tone. Reviews from carehome.co.uk sit right under the hero, followed by the "family feel" story, all six homes, the facilities and the three care services: residential, respite and mental health nursing.

A page for every home

Each care home has its own page with everything a family looks for before they call:

The home's Care Quality Commission (CQC) status, carehome.co.uk review score and food hygiene rating.
A video, a description of daily life, key facts and room facilities.
A photo gallery, a map with directions and "what's included".
An enquiry form where families can ask for a call back or a copy of the brochure.

Recruitment built in

The Join Our Team page sells the job honestly, with pay, benefits, training and values, and ends with an application form: position, preferred hours, care experience and a CV upload. A "Join Our Team" button sits in the header on every page.

Answers before the first call

A 20-question FAQ covers visits, care plans, fees, medication, safety, pets, couples and the admission process, so families arrive at the first conversation already informed.