Capitula is a strategic B2B affiliate marketing company founded in the UK. The site’s purpose is to clearly explain how businesses can grow via two types of partnerships: Promoters (who display ads for complementary businesses) and Commissioners (who receive traffic from those promoters). The platform streamlines tracking, reporting, and monetization while emphasizing transparency, alignment, and measurable results.
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🔧 My Role in the Project

I led the design and development of the Capitula website with a focus on simplicity, education, and conversion.

• UX/UI Design
  Developed a clean, modern interface to help businesses easily understand affiliate partnerships. Emphasized sections like “Promoter” and “Commissioner” pathways, clear value propositions, and illustrative icons to guide visitors through options.

• Content & Messaging
  Crafted concise, benefits-driven copy that outlines click-, lead-, and sale-based revenue models. Helped structure content around primary user roles, metrics, and business value.
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• Development & Feature Integration
  Built on a scalable CMS platform for easy updates. Implemented user sign-up pathways, demo booking forms, and newsletter subscriptions. Integrated data tracking features for affiliate partner reporting.

• Trust & Compliance
  Implemented GDPR‑compliant data handling—including a clear privacy policy and consent-based data capture flows for demos, newsletter sign‑ups, and job applications.

💼 Project Impact

This website effectively positions Capitula as a trusted and professional B2B affiliate partner by:

• Clearly differentiating the roles and benefits for promoters and commissioners.

• Providing transparent reporting and monetization models, helping businesses see ROI.

• Streamlining lead capture for demos and case studies via intuitive forms.

• Ensuring compliance with GDPR and privacy standards to boost trustworthiness.

✅ Suggested Portfolio Blurb

Capitula – capitula.co.uk
A clean and transparent digital presence for a UK-based B2B affiliate marketing startup. Built on a responsive CMS, the site organizes promoter and commissioner pathways with clarity, explains performance-based revenue models, and integrates demo scheduling and newsletter capture tools. Messaging focuses on alignment, trust and measurable partnerships. GDPR-compliant structures and tracking features reinforce professional credibility. This project showcases how structured messaging, intuitive design, and compliance-focused development can empower B2B lead generation and affiliate relationship building.