I designed and developed the site focusing on usability, clarity, and educational impact:

• UX/UI & Structure
  Designed a warm, approachable layout with clear navigation and structured sections guiding users step-by-step—covering readiness, mortgage types, home search, the closing process, and beyond.
  Integrated downloadable resources and prominent signup forms to capture leads.

• • Development & Functionality
    Built on WordPress, enabling easy content updates. Added email capture forms, downloadable guide PDFs, and organized blog content for ongoing engagement.
    Optimized for mobile and desktop to ensure smooth access.

  • Content Strategy
    Collaborated on writing informative copy that breaks down complex topics—credit building, loan options, realtor selection, inspections, and maintenance—into digestible steps facebook.comm.facebook.com.
    Ensured the tone remained empowering and supportive, helping users feel confident in their homebuying journey.

  • SEO & Lead Generation
    Structured content using SEO best practices—targeted headings, meta tags, internal linking—to attract organic traffic.
    Strategically placed CTAs like “Download the Guide” and newsletter sign-ups to convert visitors into leads.

  • 💼 Project Impact

    • Empowers Homebuyers: The guide successfully simplifies a daunting process, making homeownership more accessible.

    • Generates Leads: Email capture and PDF downloads help build a community and nurture potential clients.

    • Scaleable Platform: WordPress allows Tia to continually update content, add FAQs, and grow her resource base with minimal effort.